Produced, shot, and edited short form videos for customer education, product marketing, and company culture that include docu-style and fully animated pieces.
Collaborated with a team of social content creators to develop daily content for Twitter, Facebook, and Instagram, with an emphasis on Stories and vertical video, to acquire new followers, convert customers, and improve brand visibility.
Tracked engagement rate for video content to surpass the travel industry benchmark with a goal of 3%.
Helped launch a website featuring the best local restaurants and boutiques.
Wrote blog posts and took photos for the LocalSugar blog and social media posts.
Moderated the HomeAway Community forums and responded to customer support and knowledge issues on various social media sites.
Produced instructional and educational videos to reduce customer support contacts and improve product engagement.
Created editorial content like slideshows, photo stories, and podcasts for the HomeAway Community site and social media channels.
Tracked the effectiveness of video content and made improvements to increase engagement.
Wrote about Austin LGBT news and culture for a high traffic readership.
Designed instructional materials such as PowerPoint presentations and participant manuals for various curricula.
Wrote, shot, and edited training and educational videos.
Created templates for online web courses and partnered with Curriculum Developers to appropriately adapt curricula to the web.
Designed brand identity of staff development courses and created marketing materials such as mass email blasts and flyers.
Designed event advertisements for print, web, and electronic billboards. Coded and designed marketing emails.
Reformatted print layouts of Applause, a monthly magazine distributed at all events, for web and e-mail.
Maintained website content and implemented SEO improvements.